![]() In the annals of soccer ownership, the stars of Deadpool and It’s Always Sunny in Philadelphia make for pretty innocuous figures compared with Saudi Arabia’s Public Investment Fund or. But just as the mustachioed coach of the Apple TV+ series uses football to deflect from issues within his personal life, what Wrexham is trying to accomplish on the pitch belies something far more cynical outside it: a commercial enterprise in which the unrelenting growth of the brand takes precedence over the actual sport it’s wedded to. (Wrexham was also included in the latest installments of the FIFA video game franchise, which only adds to the team’s sudden cultural ubiquity.) While the first season of Welcome to Wrexham ended in heartbreak-the club lost in the playoff semifinals, missing out on promotion-the series delivered a kind of feel-good story that’s been likened to a real-life Ted Lasso. There’s a lot of TV out there. We want to help: Every week, we’ll tell you the best and most urgent shows to stream so you can stay on top of the ever-expanding heap of Peak TV.Ĭonsidering that Wrexham just completed a summer preseason tour in the United States playing friendlies against heavyweights like Manchester United and Chelsea, it’s safe to say that Welcome to Wrexham has officially put the club on the map. (Naturally, Reynolds’s Aviation Gin is emblazoned on the team’s kits Wrexham’s main shirt sponsor was TikTok, which has since been replaced by United Airlines.) Over the course of 18 episodes, Welcome to Wrexham has been many things: an endearing portrait of the local community, a compelling sports drama, a digestible Welsh history lesson, and a glorified piece of branded content engineered by an A-lister known for peddling gin. ![]() To facilitate their ambitious plan to get Wrexham climbing up the football pyramid-and to raise the club’s profile-the actors set up an accompanying FX docuseries, Welcome to Wrexham, following the team’s first season under new ownership. Such is the Wrexham Effect.įor the uninitiated: Back in February 2021, Ryan Reynolds and Rob McElhenney finalized their takeover of Wrexham AFC, a historic Welsh club then languishing in the fifth tier of English football. Imagine if Single-A baseball were held in the same esteem as a Shohei Ohtani highlight reel it doesn’t make any sense. With all that in mind, I can’t imagine I was the only person who did a double take last month when the result of a home opener in League Two-the fourth tier of English football-was prominently featured on the site. (Unless it’s the Stanley Cup final, hockey might as well not exist.) If soccer-or football, as the rest of the world calls it-does make the cut, it’s usually reserved for a megastar like Lionel Messi or Cristiano Ronaldo. For instance, should Wrexham make it back-to-back promotions this season - Phil Parkinson’s side currently sit second in the League Two table, a spot that would see them go up to League One if they can hold on to it - any celebrations would be broadcast by early summer at the very latest.As someone who regularly checks the ESPN home page, I’m accustomed to the fact that the site’s top headlines are dominated by even the most minuscule developments in the NFL and NBA. Under the new timetable for series three, there will be much more immediacy. Likewise, the promotion scenes featured in this week’s finale were filmed on April 22. The switch that will now see the show broadcast in the spring rather than autumn/fall is interesting.Īt present, there is a considerable time lag between actual events and when the viewer sees them on screen.įor series two, this gap has been almost a year-long in parts with the episode featuring the away defeat at Notts County on October 4, 2022, not being shown on the docuseries until September 19 this year.Įven the footage of the now-famous Ben Foster penalty save in the return fixture on Easter Monday was almost six months old when it was featured in Welcome to Wrexham. Our thanks to the creative team who captured these thrilling moments and everyone who achieved what seemed impossible only a short time ago.” “It’s a story that has only begun to be told and one that everyone can continue to follow along with in the third season. “The wild global success of Welcome to Wrexham is a testament to the courage and vision of Rob and Ryan, the dogged spirit of the Red Dragons, and the hope and devotion of the people of Wrexham,” said Grad. News of a new series comes ahead of the finale to the current season, to be shown tonight on FX in the USA at 10pm PT/ET and tomorrow via Disney in the UK. It has also turned a previously provincial football club into something of a global sensation.įX’s “Welcome to Wrexham” will return for a third confirmed season on #WxmAFC | #WrexhamFX /oFh6IAweua The docuseries has been a huge success, receiving six Emmy nominations for series one.
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